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A podcast about cloud adoption and cybersecurity.
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Episode Transcript
[00:00:02] Speaker A: Hello everyone and welcome to another episode of global tech tv podcast. And today we are trying something different.
Today we are not talking about cloud or security, maybe on the background, but we are talking about, we came to talk about content.
We share a lot of, I think, knowledge or at least experience. And we ask ourselves why I and why really? I think the question is why we invest a lot of our free time to talk, to share. And creating content can be from a lot of ways, a lot of ways doing shared content. It can be around creating blog posts that you do it a lot and also you write a book even too.
And Raz is doing this, is running and recording videos and ensuring knowledge. And I myself also love to do a lot of podcasts. So we really want to ask ourselves and understand really why we do it. But I think mainly the other question is how it all began. I think that from there we can really start really sharing and maybe inspire other people to really join us and sharing more knowledge. So maybe, Eyal, we will start with you. How it all began.
[00:01:38] Speaker B: Okay, so I've always been a huge fan of the written world. And when I'm looking at my career in any workplace that I've been working in, I was always in charge of writing documentation. Somehow it was my destiny in any workplace. So for more than 20 years, I've been searching the Internet on a regular basis, reading articles in newsletters, blog posts and some more public resources.
Until 2008, I was sharing links to interesting articles I came across.
I was sharing them with friends and colleagues, but I always have to remember whom for my friends will find each topic relevant for him.
So this was until 2008.
Back in 2008, I began using Google discussion platform called Google Groups which allows you to send an email to a group, response to a thread by topic, search for all posts and many allow people to subscribe and consume the content.
Later this year, I began using Twitter now X platform and found a way to push messages from Google groups to my Twitter account using RSS feeds. Today, many years later, I've expanded my content, spreading to other social networks such as Mastodon, Blue sky and recently even meta trades.
If we return back again. Back in 2009, I began writing my own content, sharing knowledge in various topics such as information security and over the past couple of years, cloud services. And whenever I find a topic that I believe is not enough, not enough people are talking about or there is lack of knowledge, I do some research and write a blog post about it. And over the past couple of years, with a collaboration with Ariel in Yah to the cloud in Hebrew and now in global tech, both with Ariel and Ras. I'm focusing on various cloud related topics in podcasts and YouTube videos. So this is my history.
[00:03:54] Speaker A: Great, so you let Raz finish his coffee. So Raz, please. How did it begin? How were you started?
[00:04:05] Speaker C: Okay, it's all started one day. No, it's not structured like Eyal's, which I love. I love the way, and I can.
I admit that I was working with Dial and I know he loves writing and I read his article and his reports and I always enjoy the details, the places that he wants to make you understand that he wants to share the why not just telling you it is what it is do. He always wants to elaborate in order to make sure you understand his standpoint, which I appreciate a lot from one of your fans. Okay.
Regarding myself, I'm not like a big content creator or sharing my entire career. Career.
It was mainly internally in the companies that I was working for, especially for either my employees, either my colleagues, but it was in different forms.
I didn't think I wrote reports as you imagine.
But there are some things that I made that gave me the sense that sharing is not just caring.
Sharing is something that assists others.
It's helping to improve or narrow the time for quicker solutions.
And it started in checkpoint, when I was working in checkpoint when I saw a massive issues open on same problem again and again and again.
So there are one, there are actually two options that you can look at. One, let's go to the product. Maybe they need to change the product, maybe they need to enhance new features so the user experience is going to be easier. Or either you can actually write a quick manual how to fix the issue or mitigate it, or avoid it by either walk around or either understand how does it work. And believe it or not, it worked.
It reduced around 30% to 40% of the major issues that opened back then in checkpoint.
So this is, you know, either the quick way or either the long way. You can, it's not bad or good. It's how you can share your knowledge and how you can make an influence either on your colleagues, friends or your company that you are working for.
But this is back then. Fast forward. It took me a while to do it independently.
So it's not too long time ago, around seven months or eight months ago, I built my own company. So almost for the, actually the second time of my life, I didn't need to report to marketing or communication, or think the thing or to think what should I say that represent the company or represent myself based on my position.
Now I can actually bring my experience and share it with everyone.
And doing a podcast like this one is one of the ways that I feel that I can share with a big impact, because I don't know who's gonna look at that. Maybe it's gonna be Ying Qing from, you know, from China, or maybe it's gonna be other person in Vietnam or Brazil or Spain. Yeah, maybe a real neighbor. Yeah.
But this is a way that I will try to get and share the most as I can.
[00:08:31] Speaker A: Okay, great. So I will ask myself the same question. And with me.
[00:08:38] Speaker C: How did it begin? You don't have to ask yourself. We are here for you.
[00:08:42] Speaker A: Thank you.
[00:08:42] Speaker C: Support you.
[00:08:43] Speaker A: So really, thank you for the support. It's very important for me, and I can share that. For me, it was something that happened to. To me, I think. I didn't think about it. It just came to me when I started to work around cloud computing here in. Not here. When I was in Israel before eight years, I really saw the cloud computing as something that is changing everything that we know around it. It was not just a new technology, it was not just culture. It was everything together. And when I think that, I understood that, I was talking to people and I was talking to a DevOps, and he has a short angle of what is cloud. And I was talking with an architect, and yes, it was technologic, but it was missing all the other parts that I saw. And I think that this was really the why that pushed me to start doing this sharing, because I was talking.
Am I the only crazy guy here that see the whole picture? Something cannot be really that way. I'm not so smart, you know?
But I think that that was really the why. I thought that I was looking and watching something very big, that people were looking at it very, very small. And then I created a community that after that was a media company, but at the end was really connecting people, making people to share also the knowledge and connect everybody. So I started with a blog post, israelcrous.com, and a community on Facebook. And some day one of Amit Dansky, a great friend, told me, let's do a podcast together. And I said, what do you want from me? I don't know, maybe YouTube, but podcast, I don't want. I want people to see me, to feel me. But I really feel you.
[00:10:56] Speaker C: Oh, yeah, I feel you.
[00:10:57] Speaker A: Yeah. It was really, you know, the podcast thing that started to help me share more. And sometimes it's easy to talk, then write. I really, like you said, was I admire Eyal. He's a professional, and it's hard to be like him in this world of today. So we need also a lot of people like Tejal that can put and write and be very specific what they do and how they share. And I move to, let's say, an easy way to talk about things and really share content. So today I also have a lot of podcasts in Hebrew, Spanish, English, and now with you. So this is my short journey around how and why I started. And maybe we touched a little bit, but can you maybe summarize where do you put all your content today? You publish.
[00:11:57] Speaker B: Sure. So the most common way for me to share news updates about various topics such as security, infrastructure and cloud services. I'm using Google groups, as I mentioned before. So I'm using a platform called DLVR it or deliverit, which allows me to automatically push messages from Google groups using RSS feeds, the ancient technology, push it directly to my Twitter account, my mastodon, my blue sky, and my trades account. And I can see that people all around the world, they look at it. Sometimes I get likes, sometimes I get comments, but people are seeing the content.
Another platform that I'm using a lot is LinkedIn. Naturally, as somebody in technology, this is the place to be. So every time I found an interesting article over the Internet and I would like to share my insights or provide organizations with recommendations or best practices, I wrote a post on LinkedIn and very often I add reference to my own old blogs relevant to the topic of the LinkedIn post.
I would say it's my lazy way of sharing content without writing an entire blog post.
I do believe in knowledge sharing. I do believe in there are many aspects in many things and best practices should be shared. And for my actual my own post, I use my own blog which is called security and cloud twenty four seven. And most of the time I'm using the medium.com platform.
And lastly, since I'm also an AWS community builder, I'm posting cloud related articles in a developer platform called Dev two. So these are the places where you can find my content all over the Internet.
[00:14:00] Speaker A: Okay, Raj, what about you?
[00:14:04] Speaker C: So there are lots of places where you can find me. I like to post on any social platform. It can be on Facebook, LinkedIn, TikTok, Instagram. You can see me on Twitter x.
I tried to have unified name which is Razko two a two. But not all platform gave me the capability to do that. So in LinkedIn you just find me as Raz Kotler and I have two podcasts this podcast, which I enjoy a lot doing with you, giving the cyber news, and I have another podcast over here, local in Singapore, in a studio that's called Pot Stills and the name of the podcast called the generalists and my co host over there, Michael Smith, the one and only, aka Smithy, one of the unique people that I met over here and it gave me the opportunity and actually we kind of messaged each other about, you know, messaging. I mean like in a coffee, in a dinner that we want to do something face to face. We want to do a podcast that we meet people, we meet the people that can share their story and it's match. You know why we think that knowledge sharing is important?
Because not everyone can go for a podcast. Not everyone is writing a blog post, not everyone can do what Ayal is doing. But if I can give the opportunity and I can give it together with, with Mike and bring these people and share their story, it's something that also bring another platform to do that.
And I like to post once a week.
I'm doing it for the past four months now and it's a good drill.
Every week I'm sharing my 1 minute running video. I can speak about thought leadership, cybersecurity, innovation startup, just sharing where I'm traveling and that kept the spirit of the place and maybe news about myself, but just keep on making, be there and share whatever I can.
[00:16:46] Speaker A: Right. So for myself, I mainly, in the last two years, since I became a little busy around running companies, not running them, but building them and make them, I think succeed, I really don't have the time that I had before. So this is why I focus on joining others to try and make the content with less, let's say, preparation that I used before. So I think that I use mainly podcasts and kastos as the platform to use and then yeah, replying it to all the social medias, LinkedIn, Facebook, YouTube, etcetera. So this is the main platforms that I use and maybe connecting.
One question today is how much time really you need to create the content and make this happen, let's say per week, per month? I don't know.
[00:18:03] Speaker B: Okay, so on a regular day, I'm reviewing technology news on several websites and push content to Google groups. I would say around half, maybe an hour per day. So over the weekends it can take me at least, I don't know, ten to 15 hours to review multiple news sites, vendor blogs and catch up with all the past week updates and send link through the Google groups again to the community. And if I find a topic that interests me and I would like to write an entire blog post.
It can take me between, I don't know, several hours to a day or two to complete research and writing of something around four to five pages of a blog post. So this is my estimation of the time that I'm putting in creating content or sharing content.
[00:18:56] Speaker A: And before jumping to rise, just one more question.
What really you talk about?
You think about new content? What really inspire you? Writing more content on your content?
[00:19:08] Speaker B: So there are many things that inspires me on a daily basis. Prior to Covid-19 I used to go to at least once a week to meetups. By the way, this is one of the platforms we met. In meetups, I'm listening to lectures and gain some knowledge on new topics.
Over the past couple of years, I switched to webinars. I like to be more cozy and working from home or even from the office. Just connecting to a Zoom or teams webinar and listening to new content where I can connect anywhere and listen to the lectures and even taking online courses can inspire me to write blog posts. And I would say finally reading articles and blog posts always makes me write about topics that I have, that I've read.
I've come across many scenarios in life where I'm taking an online course, like, I don't know, 15 hours of an online course, and after, I don't know, half an hour, the lecturer just mentioned a topic and says, okay, I'm pausing for a second, I need to write a blog post about it. Sometimes I return to the course, sometimes not. But what the conversation actually inspires me to write about this new specific topic.
[00:20:26] Speaker A: Okay, and raz, what about you? How do you create or think about new content?
You put yourself in mute. I don't know. Why? No, just kidding.
[00:20:38] Speaker C: I'm saying after Ayal, I want to put myself on mute.
But it was actually mute.
So wow. Yeah, I admire you. Really amazing, amazing, amazing.
There are a few different ways that I also consume content and then, you know, I kind of creating it myself. So I listen to. I love podcasts. In the past two and a half years I listened, I have a full folder and I have my routine with few different topics. Economic, technology, news, investing, startups, innovations, interviews with CEO's all around the world, just listening to success stories.
I have like 15 around ish that I have a rotation and I spent around, I think between 40 to 1 hour, 40 minutes to 1 hour a day. And I usually doing it while I'm running or commuting. Yeah, so I can do dual things once a week. I do the video while I'm running, so I stop the podcast. Then I do one 1 minute, you know, video, if you see, I like to optimize. Yeah, I like to optimize my time. Yeah. I do the 1 minute video. It's take me around to publish it all in, all together with a very. I try to do a very short post, by the way, because people tend not to read a long one unless it's a research, like eyal, you know, creating. They feel it in the beginning. Yeah. So I try to do it very short, and it's together with the video. So all in all, it's around 40 minutes to an hour, depending, you know, what I'm thinking of on that day.
And the last thing that I'm doing, I'm reading a lot in LinkedIn. So the thing is that I created based on my. I'm following people that, people like eyal all over the world. They are creating blog posts, they do the research, and I'm consuming them. I'm learning a lot from that, and then, uh, take it to the directions that I'm looking at. But I'm doing it around, I think, almost 2 hours a day. Yeah. So, uh, so I'm separating my time, maybe even more than 2 hours a day, you know, because it's like I'm on it all day long. Yeah.
So, uh, yeah, this is, this is how I, uh, treating the content.
[00:23:42] Speaker A: Yeah. And today is really difficult with really all the knowledge. So you need to really choose the people that you follow, and like you say, real is one of them. And I also listen to a few podcasts regularly in a regular time, maybe mostly, sorry, in the morning, when I was doing my walking and I invested, not again as I wanted. I think that two to 3 hours per week, mainly on creating the podcast with you and the other ones that I do and I consume. Like both of you, I think a lot, I hear a lot of podcasts, and I also in LinkedIn, try to read a lot. And I think that you need to be on the edge all the time, because if not, you cannot follow the technologies, the news and everything that's happened. When we talk about cybersecurity and cloud, there are two enormous words that cannot be fulfilled without a lot of knowledge and a lot of aspects. So, yeah, from one side is difficult to follow, but from other side, I think that we try, the three of us, to do it, and also to share what we can. And maybe a question that in every podcast or in every article today we will talk also about AI.
And what do you think? Maybe we start with you or us about creating the content with Genai.
[00:25:20] Speaker C: Okay, so I will put my personal thought on that. Okay. I'm not saying this is the way to do that.
I think that if you try to contribute, and this is your goal, and you want to do a knowledge sharing when using 100% genai, you taking off the spirit from your contribution. It's not you, it's not personal.
So the way I do it, first of all, I know that I'm not a native speaker in English, so I will always wish that I have like a great assistant that then look at my, you know, not just grammar or spelling, the way they structure the, the sentences, the paragraphs. So the way I do it, I write my content and then I give a very exact orders, orders to the. To the gym. I started when I say please and I stopped. Say please. Yeah, so I stopped that. I stopped that. So I've been very dictated around it. It's fixed. Grammar, spelling and structure do not change my content.
And this is the way I use the genai. And it's perfect. Yeah, sometimes I see it just changing or shaping or optimizing and this is exactly what I was looking.
[00:27:05] Speaker A: Yeah, okay, great.
[00:27:08] Speaker B: What about you?
So, as someone who appreciate original materials, because I'm writing a lot and invest a lot of my time generating my own materials from blog posts, writing entire books, I have an issue with genai technology. I mean, I truly believe in generating something new and not relying on somebody's written material, changing a couple of words and claim you have created something new.
I'm not against Genai. I use gene services such as Grammarly, as Roz mentioned, to review my English and suggest spelling or word correction. By the way, I'm using the free version, so its limitation, I'm guessing, is just spelling mistakes or maybe some word correction. It doesn't look on the entire structure. I'm guessing the full price for Grammarly will also generate some more unique content.
But I do not see any.
I do not see in the coming future a scenario or an AI model will replace book authors. I still believe in humans ability to create something original.
And at the end of the day, if someone is using Genai to generate content and does not even bother to generate his own material, and his audience will also use Genai tools to summarize his genai generated content, why bother in the first place? As somebody recently said in one of the podcasts I was listening, if you cannot put real effort in creating something. Why should I put any effort into consuming it? So my suggestion for everyone, don't be lazy. Create original content and share it with the community around the world.
[00:29:05] Speaker A: Yeah.
Something else that you want to add?
[00:29:11] Speaker C: No, I want to say, even though. And this is. I'm just sharing something that happened to me in my journey. Yeah. I'm saying I'm not, like, the best writer. I'm not writing, like in a. In a. In a way, maybe that Ayal is writing or other authors. Yeah, but you need to just do that. Yeah. And I'm not talking about Nike. Yeah, just. Just write whatever you feel doesn't have to be. And this is why, you know, tools like Emily or another genre, I can. Can fix your wording, but put your feeling, put your spirit in the words, and then work on that. Second time, third time, fourth time. But it's going to be yours. And I'm fully agreeing with Ayala.
[00:29:58] Speaker A: I can share that. I am not using Genei, chef, GPT, Lama, and the others at all.
I don't know why. I don't know. I don't know if it's about time lazy or something suddenly maybe old enough that I am afraid to use new technology, but I am not using.
And, you know, I use it. Maybe chapter.
[00:30:26] Speaker C: Go to the app store. Do you have an iPhone?
[00:30:28] Speaker A: Yeah. Yeah.
[00:30:29] Speaker C: Okay. Chat, GPT, copy, paste, copy.
[00:30:33] Speaker A: I downloaded, but not use it. I don't know why. I know that I need to start, you know, doing that, but just following what you both said, I. If you want to create something, yeah, create it, use something, whatever you want to improve it. But if it's not coming from you, you know, it's. I don't think that is worth the time of just using JGPT or others to create content. I think that. I don't know if the world is wrong, but I don't think that it really has the value. Okay. I am thinking a little more not politically correct like you both.
So maybe.
I think that is a very good question.
Recommendation.
We share content. Everybody, every one of us, share how we started. And really, I think that can we share a few recommendations to people that are listening and they want to, and they know how to, or they know how to, or they need some kind of tips. So I will start first. Sorry about that, guys.
One thing that I can say that when I started to write at the beginning and to share, I didn't care about what other people say. And I think that is the best tip recommendation that I can give anyone there will be people that will love it. There will be people that will hate it. There will be people that I don't know, they have a lot of time and they want to make some noise. If you really know something and you feel that is good enough to share to juniors, not only to the experts, share it. And yeah, like any other social media, YouTube, podcast or whatever, people will have the knowledge. Just start. Do it. And at the beginning you maybe you will be not good enough for what you think, what others, but if you will not start, it will never happen. So I think that this is the best and one recommendation that I can give, please, any recommendations from your side.
[00:32:55] Speaker B: Okay, so always look for topics that interest you, what inspires you in your daily life. I mean, once you find something you can share with the community, invest the time in research and begin drafting your content. It doesn't matter which platform you choose from, blog posts, books, videos or podcasts. And you do not have to be an expert. As you just mentioned in your specific field, there's a place for sharing knowledge for people new to the topic. And there's a place for people with many years of experience sharing long blog posts containing even code samples.
So choose the platform that you feel most comfortable with and begin sharing content.
Do not be frustrated if you do not get feedback from the community. This is sometimes for new writers, you get frustrated. By the way, I'm an experienced writer and I do get frustrated from time to time when I'm sharing something and I don't see any feedback, any direct feedback like comments or lives or things like this. So don't be frustrated. Continue the good job. It takes time for people to around the world to get to know you, to follow your content and be proactive enough to provide you the feedback. And the more you invest time in generating and sharing knowledge, the more it becomes valuable part in your everyday life. So this is my recommendation for somebody who wants to begin sharing content.
[00:34:30] Speaker A: Great. Raz.
[00:34:32] Speaker C: Yeah, I listened to both of you and I think for, for my personal perspective, I wasn't sure that I want to create content like we are in the form that we are talking about.
So for me the first thing is why do you want to do that?
Ask yourself, hey, why do you want to, why do you want to put content? It's because like Ariel, I don't care. I just want to put my words. I don't need any feedbacks. I just want to share.
Maybe from my perspective, I want to be more structured. I want to make it in the research. I want to make it fine. But I want to do that. So first I would say from my perspective is you should ask yourself, why do I want to do that? The moment you have the why, then choose the platform that you feel more comfortable in the beginning. Okay. So it can start with writing if you want posts. Okay. Write short posts if you feel more comfortable of, hey, I have to do research. I want to make sure. Do the research, do it long, whatever you choose, it's fine. Doesn't have like the right or wrong.
My personal thing. I like to get out of my conference zone.
The reason I start to do the videos is because I never did videos of myself, never.
And publish it. Man, I was shaking before I press posts.
But this is part of who I am. The why for me was I want to do something disruptive to myself and see if I enjoy it. Yeah. And I couldn't care less if it's going to be 1002 people or five people or I just want to do something that I didn't do before.
And this is, this was my why. And I went to extreme. See me in a video with my sport gear.
[00:37:02] Speaker A: Right?
So anything else that we want to share about creating content, sharing content, the journey of sharing content knowledge, I can say that maybe the last thing about communities, I think that if you want also you are shy and maybe you are not secure. Join a community, find people that you can trust. You can maybe do some things together.
And maybe this can be like a gate, a gateway to be able to join someone, maybe a little podcast, a little post with someone else. And maybe communities are very strong and maybe they are the gate to share, to start the beginning of the sharing of content or knowledge. So I think that we touch this subject in a wide way. And thank you Jal and Raz. And as always, people that are listening to us, watching us, you are welcome to follow us on social media, all the channels that we have, please look for global tech tv. And again, feel free to contact us, share knowledge, maybe join one of our podcasts, and maybe it will be great for you also. So again, thank you very much and bye bye to you all. Bye.
